KFC UK were faced with a logistical crisis that saw around half their stores unable to fulfill customer demand. Blue Robot were brought in to launch a Twitter chatbot that directed users to their closest open KFC.
With a 96% completion rate in the first weekend of launch, 31 648 customers were directed to their nearest KFC.
Brand SAB Miller / Black Label
Black Label let fans make live in game substitutions and select the man of the match using Twitter.
Brand World Gold Council
Keen to build anticipation ahead of the series launch and each new episode, the World Gold Council used a Branded Notification Tweet, inviting people on Twitter to #FollowTheGoldenThread by liking the Tweet. This triggered individual notifications once each new episode was available.