KFC UK were faced with a logistical crisis that saw around half their stores unable to fulfill customer demand. Blue Robot were brought in to launch a Twitter chat bot that directed users to their closest open KFC.
With a 96% completion rate in the first weekend of launch, 31 648 customers were directed to their nearest KFC.
Brand SAB Miller / Black Label
Black Label let fans make live in game substitutions and select the man of the match using Twitter.
Brand 20th CENTURY FOX FILM
20th Century Fox Film built excitement through the use of Blue Robot’s Photo Mosaic Experience, driving conversation on Twitter, Facebook and Instagram about the upcoming movie launch for Mike and Dave Need Wedding Dates.
“We are delighted to have worked with Blue Robot to create the world's first interactive cross platform Photo Mosaic. The user engagement was incredible with the mosaic being viewed over 860 hours in total!”
Noah Goodwin Young, Vice President, Digital Marketing & Strategy 20th CENTURY FOX FILM