KFC UK were faced with a logistical crisis that saw around half their stores unable to fulfill customer demand. Blue Robot were brought in to launch a Twitter chatbot that directed users to their closest open KFC.
With a 96% completion rate in the first weekend of launch, 31 648 customers were directed to their nearest KFC.
Brand SAB Miller / Black Label
Black Label let fans make live in game substitutions and select the man of the match using Twitter.