KFC launch Twitter Chatbot in Crisis

KFC UK were faced with a logistical crisis that saw around half their stores unable to fulfill customer demand. Blue Robot were brought in to launch a Twitter chatbot that directed users to their closest open KFC.

With a 96% completion rate in the first weekend of launch, 31 648 customers were directed to their nearest KFC.

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Ted Baker Tie The Knot

Brand Ted Baker
Pinterest & Ted Baker teamed up with Blue Robot to delivered personalised Wedding Boards styled to individual taste. Users were directed to make in-store appointments with a Ted Baker wedding consultant.

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@England Team Announcement

Brand England Football
@England launched their World Cup Team on Twitter first.

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Black Label let's fans sub their team

Brand SAB Miller / Black Label
Black Label let fans make live in game substitutions and select the man of the match using Twitter.

Aston Villa Photo Mosaic

Brand Aston Villa
Aston Villa has sparked conversation on Twitter and used our photo mosaic experience to celebrate their fans.

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@TheAthleticUK #EURO2020 Overlay

Brand @TheAthleticUK
The Athletic wanted to allow their audience to seamlessly back one of the home nations and show their support during Euros 2020. Amplifying and aligning The Athletic to Euros 2020 conversation.

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Aston Villa FC Black Friday Reminder (306% ROI)

Brand @AVFCOfficial
Using Blue Robot's Reminder experience users were simply able to Like the Tweet to be rewarded with exclusive Black Friday discounts.

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