Inspiration
KFC launch Twitter Chatbot in Crisis
KFC UK were faced with a logistical crisis that saw around half their stores unable to fulfill customer demand. Blue Robot were brought in to launch a Twitter chatbot that directed users to their closest open KFC.
With a 96% completion rate in the first weekend of launch, 31 648 customers were directed to their nearest KFC.
Ted Baker Tie The Knot
Brand Ted Baker
Pinterest & Ted Baker teamed up with Blue Robot to delivered personalised Wedding Boards styled to individual taste. Users were directed to make in-store appointments with a Ted Baker wedding consultant.
@England Team Announcement
Brand England Football
@England launched their World Cup Team on Twitter first.
Black Label let's fans sub their team
Brand SAB Miller / Black Label
Black Label let fans make live in game substitutions and select the man of the match using Twitter.
Aston Villa Photo Mosaic
Brand Aston Villa
Aston Villa has sparked conversation on Twitter and used our photo mosaic experience to celebrate their fans.
@TheAthleticUK #EURO2020 Overlay
Brand @TheAthleticUK
The Athletic wanted to allow their audience to seamlessly back one of the home nations and show their support during Euros 2020. Amplifying and aligning The Athletic to Euros 2020 conversation.
Aston Villa FC Black Friday Reminder (306% ROI)
Brand @AVFCOfficial
Using Blue Robot's Reminder experience users were simply able to Like the Tweet to be rewarded with exclusive Black Friday discounts.
Mr D Food Spotify Playlist API
Brand Mr D Food
Using Blue Robot's Spotify Playlist API experience users were able to answer questions on a microsite and be rewarded with a custom Spotify playlist based on their food preferences.
Cheeze NFT Drop (ROI 3,986%)
Brand Cheeze
Blue Robot’s Reminder Experience allowed Cheeze to leverage the frictionless opt in via a Retweet, encourage registration to their platform, and drip feed exclusive content ahead of the NFT drops.
Safaricom Photo Mosaic
Brand Safaricom PLC
In Kenya, Safaricom builds a mosaic of engaged customers and wins share of voice.
Royal London Cricket
Brand Royal London
Royal London turns to Twitter to amplify cricket sponsorship.
Auto Trader FIFA World Cup
Brand Auto Trader
Auto Trader builds sentiment and drives traffic with a clever World Cup campaign.
SuperSport Euro 2016
Brand SuperSport
SuperSport uses Twitter to give Euro 2016 fans exactly what they want
Vodacom Summer #HappyDays campaign
Brand Vodacom
Vodacom uses Twitter to immediately attract customers to its hot summer deals
Kuda Bank #KudaIsLove campaign
Brand Kuda Bank
Conversation Cards encouraged users to join in the conversation by adding a branded overlay to their profile picture whenever they used the #KudaIsLove hashtag.
Prada Fashion week 2022
Brand Prada
@Prada drove awareness to its catwalk show and stayed top of mind by inviting users to like the launch Tweet and receive notifications as the event got nearer.
#FollowTheGoldenThread
Brand World Gold Council
Keen to build anticipation ahead of the series launch and each new episode, the World Gold Council used a Branded Notification Tweet, inviting people on Twitter to #FollowTheGoldenThread by liking the Tweet. This triggered individual notifications once each new episode was available.