| Build Brand Affinity

How to drive brand awareness & in-store purchases?

Learn how Ted Baker leaned on Blue Robot to build personalised wedding boards and drive in-store wedding consultations.

Bespoke Experiences

We build bespoke Pinterest experiences for brands to help engage audiences and build brand affinity.

GDPR Compliant

All our work is GDPR compliant. We'll guide you to ensure that all data gathered is processed privately and legally.

End-to-End Reporting

Understand activity on and off Pinterest to gather a complete view of your campaign's performance.

Pinterest = Intent

Influence an Undecided Audience

The Pinterest audience is planning for the future. Pinterest gives brands access to intent and future action. According to Pinterest, more than 90% of its audience know that they will purchase something, but are undecided on the brand.
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Ted Baker Official Case Study

Typical Flow

Most Pinterest experiences consist of the following components:

  • Microsite. Introduce your brand, capture additional user information & obtain authorization to access the user’s Pinterest Boards & Pins.
  • User Inference. Blue Robot’s technology analyzes the user’s interests and passions to deliver a more personalized experience.
  • Personalized Boards & Pins. Create personalized brand boards and pins for each user, including personally adapted image and text. All delivered automationally.
  • Measure Success. Track visits to your website and real-world impact.

Brand Challenge

Brand Challenge: Once a user has authorized a brand to maintain a board & pins within their profile, you have the ability to maintain living pins within your brand board. Think beyond a single campaign & rather consider how you can take advantage of what is effectively a living, personal microsite for each user. How can you inspire action with creative ideas and insights?