Pinterest = Intent
Influence an Undecided Audience
The Pinterest audience is planning for the future. Pinterest gives brands access to intent and future action. According to Pinterest, more than 90% of its audience know that they will purchase something, but are undecided on the brand.
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Ted Baker Official Case Study
Typical Flow
Most Pinterest experiences consist of the following components:
- Microsite. Introduce your brand, capture additional user information & obtain authorization to access the user’s Pinterest Boards & Pins.
- User Inference. Blue Robot’s technology analyzes the user’s interests and passions to deliver a more personalized experience.
- Personalized Boards & Pins. Create personalized brand boards and pins for each user, including personally adapted image and text. All delivered automatically.
- Measure Success. Track visits to your website and real-world impact.
Brand Challenge
Brand Challenge: Once a user has authorized a brand to maintain a board & pins within their profile, you have the ability to maintain living pins within your brand board. Think beyond a single campaign & rather consider how you can take advantage of what is effectively a living, personal microsite for each user. How can you inspire action with creative ideas and insights?