The Pinterest audience is planning for the future. Pinterest gives brands access to intent and future action. According to Pinterest, more than 90% of its audience know that they will purchase something, but are undecided on the brand.
Ted Baker Official Case Study
Most Pinterest experiences consist of the following components:
Brand Challenge: Once a user has authorized a brand to maintain a board & pins within their profile, you have the ability to maintain living pins within your brand board. Think beyond a single campaign & rather consider how you can take advantage of what is effectively a living, personal microsite for each user. How can you inspire action with creative ideas and insights?