ThreadVenture
Interactive Choose your Own Adventure Experience using Twitter Threads
- ThreadVentures enables your Twitter target audience to go on an epic journey exploring unique scenarios based on which path they choose and potentially unlocking mystery prizes.
- Once the user reaches the end of the ThreadVenture, and gets to the final Tweet, they can be entered into a competition.
- The ThreadVenture makes use of 'Dark' Tweets so they don't appear on your timeline and the user has to follow the adventure in order to take part in the experience.
Example Launch Tweet
Looking forward to a Magic Weekend after a long week. There are endless treat night options to choose from. Choose an option in the thread to find a #RealMagic meal with Coke. đ
— Coca-Cola ZA (@CocaCola_ZA) May 12, 2022
Example Launch Tweet
Could you survive in the Outback without your memory? Every choice could be your last in this deadly thread-venture from #TheTourist pic.twitter.com/GelawvJkGB
— BBC iPlayer (@BBCiPlayer) December 21, 2021
Example Journey step
The name youâve given is a missing person, and youâre forced to stay overnight. A stranger enters the room, It seems they put you here in the first place. This time, they finish the job⌠â ď¸ There really isnât any rest for the wicked â pic.twitter.com/oUau2vqPxD
— BBC iPlayer (@BBCiPlayer) December 22, 2021