Blue Robot took advantage of our Trigger on a Retweet
experience to opt users in. Telling fans that they would be included in a mosaic ensured large scale participation and earned media. Aston Villa has taken advantage of Blue Robot's Twitter Photo Mosaic
across multiple seasons - projecting the mosaic on digital billboards in Birmingham, big screens in the stadium, and has even gone on to print the mosaic of fans in the tunnel, on corner flags and on a giant flag that fans pass through the stands.