| Aston Villa Case Study

How Aston Villa celebrated
& rewarded their fans.

Case Study
Aston Villa wanted to drive social conversation on Twitter and reward their fans for participating.

Blue Robot took advantage of our Trigger on a Retweet experience to opt users in. Telling fans that they would be included in a mosaic ensured large scale participation and earned media. Aston Villa has taken advantage of Blue Robot's Twitter Photo Mosaic across multiple seasons - projecting the mosaic on digital billboards in Birmingham, big screens in the stadium, and has even gone on to print the mosaic of fans in the tunnel, on corner flags and on a giant flag that fans pass through the stands.
Example Launch Tweet
Example Reply Tweet