KFC was dealing with unprecedented fullfillment issues in the United Kingdom. Customers were frustrated with erratic availability of KFC's famous meals.
Unpredictable chicken shortages were causing more than half of KFC's stores to be closing intermittently, understandably frusdtrating the public.
KFC chose to deal with the crisis directly through clear communication.
Part of their strategy was to help customers find open stores, and Blue Robot deployed a chatbot solution on Twitter that gave precise directions to the nearest open store, based on your postcode.