@AVFCOfficial's Black Friday

Explore Case Study

Case Study
Using Blue Robot's Reminder experience users were simply able to Like the Tweet to be rewarded with exclusive discounts.

  • Users were asked to like a specific Tweet, which opted them in to the campaign.
  • Once a user liked the Tweet they received an instant automated response from @AVFCOfficial confirming they've been opted-in.
  • On Black Friday, participating users were rewarded with exclusive discounts & were directed to view all of the Black Friday offers first.
Key Stats
  • 306% Return on investment
  • 17,831 unique participating users

"Leveraging Blue Robot solutions ahead of our 2021 Black Friday campaign helped us achieve a 306% ROI and contributed to a club record Black Friday in terms of sales. We look forward to working with the team again in the near future!"

Will Street - Digital Marketing Executive at Aston Villa Football Club

Launch Tweet
Instant-reply Tweet
Reminder Tweet