Case Study
The FA of England wanted their fans to be the first to know about the FIFA World Cup squad announcement.
The Football Association of England needed a way to drive user engagement and hype around the team announcement for the 2018 FIFA World Cup.
Users were simply able to Retweet to opt-in and they were then surprised the next day with the big news!
Users were simply able to Retweet to opt-in and they were then surprised the next day with the big news!
Mechanic
This campaign took advantage of the Trigger on a Retweet experience that also helped elevate @England's share of voice in the lead up to the World Cup.
Key Stats
23k Opt In Users
Example Launch Tweet
