| @England World Cup Case Study

How @England announced their World Cup team

Case Study
The FA of England wanted their fans to be the first to know about the FIFA World Cup squad announcement.

The Football Association of England needed a way to drive user engagement and hype around the team announcement for the 2018 FIFA World Cup.

Users were simply able to Retweet to opt-in and they were then surprised the next day with the big news!

This campaign took advantage of the Trigger on a Retweet experience that also helped elevate @England's share of voice in the lead up to the World Cup.
Key Stats

23k Opt In Users
Example Launch Tweet