The Tweet to Unlock experience allows a pre-qualified volume of actions to unlock exclusive content. For example – 1,000 Retweets may unlock a sneak preview of the next episode of Game of Thrones.
WHY IT WORKS
Setting a clear goal to your audience (1,000 Retweets) drives action, and the imminent unlocking of hidden content drives excitement.
Competitions are another mechanic that Tweet to Unlock can be used for, gifting a user a reward based on business rules being achieved (e.g.: every 20th Retweet).