Trigger on a Like offers brands the lowest friction method for a user to subscribe to future Tweets or Direct Messages. Tigger on a Like on Twitter is the simplest way to gain permission to communicate directly with a user on Twitter in future.
Trigger on a Retweet is effortless and doesn’t reflect on the user’s timeline, making this the best performing opt-in mechanism on Twitter.
3. Use Cases
Trigger on a Like can be used to:
- Subscribe to future serialized content
- Opt in to a competition
- Receive a reminder (to watch a show or to tune in to a product launch)
- Receive one or many direct messages