CAMPAIGN DETAILS

The Athletic utilised Blue Robot’s Overlay Experience to engage with their audience & help them show their support for their team. Users were asked to choose which home nation they support from a conversational card on a promoted Tweet, launching the campaign. Once a user made their selection, they received a pre-populated Tweet to share to their timeline, generating Earned Media. Once users shared this Tweet, their profile picture was extracted, moderated & approved. Users were then rewarded with a custom branded overlay.