• PRODUCT: Branded Notification
  • CLIENT: South African Tourism
  • KEY STAT: Number of opted-in users:Performed 227% better than the benchmark
  • FACEBOOK PERFORMANCE VS NEXT STRONGEST PLATFORM: 283% better than second best platform


South African Tourism hosted a live event & wanted to raise awareness while simultaneously generating engagement for the live event on the day & for the competition throughout the campaign. They used a Branded Notification experience to send users notifications before the event to build anticipation, during the event and for the event competition.