- PRODUCT: Spotify Playlist Generator
- CLIENT: Mr D Food
- AVERAGE TIME SPENT ON MICROSITE: 57 seconds
- TOTAL CUSTOM PLAYLISTS CREATED: 1,895%
- TOTAL COMPLETION RATE: 91.9%
Mr D wanted to engage their users on Spotify by shifting the idea of just “digging in”, to creating a music experience with food that would ultimately serve the users a personalised playlist from the Brand.
SOLUTION: Users were invited to participate in a quiz, “Beats by Mr D”, where they had to answer a maximum of 5 questions in order to receive a unique personalised playlist, this was based on their eating habits and the type of takeaways they enjoy the most. The questions were fun and cheeky, keeping the user engaged at all times.