CAMPAIGN INFORMATION
- PRODUCT: Branded Notification
- CLIENT: Cheeze
- CAMPAIGN KPI: Online Sales
- KEY STAT: Return on Investment:3,986% in the first 48hours of launching%
- NOTIFICATION SENT TO USERS: 7,074
CAMPAIGN DETAILS
Big Idea: Twitter is the optimal online destination for conversations; especially around NFTβs. Building an audience database ahead of an NFT drop would encourage users to engage and reward them with early access to sign ups and latest NFT content drops.
Solution: Blue Robotβs Reminder Experience allowed Cheeze to leverage the frictionless opt in via a Retweet, encourage registration to their platform, and drip feed exclusive content ahead of the NFT drops.
"Blue Robotβs Reminder Experience had a huge impact on achieving our objectives with the NFT drop! Not only were we able to achieve high levels of sales within a short period of time, but the Experience allowed us to have effective engagement with our target audience at scale. Because of this, weβre excited to build in the solution to forthcoming NFT drops!β
- Simon Hudson (Founder & CEO)"