- PRODUCT: Branded Notification
- CLIENT: Cheeze
- CAMPAIGN KPI: Online Sales
- KEY STAT: Return on Investment:3,986% in the first 48hours of launching%
- NOTIFICATION SENT TO USERS: 7,074
Big Idea: Twitter is the optimal online destination for conversations; especially around NFT’s. Building an audience database ahead of an NFT drop would encourage users to engage and reward them with early access to sign ups and latest NFT content drops.
Solution: Blue Robot’s Reminder Experience allowed Cheeze to leverage the frictionless opt in via a Retweet, encourage registration to their platform, and drip feed exclusive content ahead of the NFT drops.
"Blue Robot’s Reminder Experience had a huge impact on achieving our objectives with the NFT drop! Not only were we able to achieve high levels of sales within a short period of time, but the Experience allowed us to have effective engagement with our target audience at scale. Because of this, we’re excited to build in the solution to forthcoming NFT drops!”
- Simon Hudson (Founder & CEO)"