- PRODUCT: Competition
- CLIENT: Beacon mmmmallows
- UNIQUE PARTICIPATING USERS: 5,124
- Beat campaign goal by 150%
- Achieved 372% better results than the benchmark
Beacon wanted to find out how people prefer to eat their mallows - driving consumer knowledge / preference as well as rewarding users for entering & aimed to generate hype/conversation through positive sentiment by users entering & potentially winning a competition with a prize being a box of Marshmallow eggs.