How to drive awareness & engagement around an Event? Red Bull came up with the fabulous idea of levering a chat bot to promote and support their Culture Clash event.


 This campaign ran in South Africa

RedBullZA used the Blue Robot messaging experience to drive user engagement and create awareness around their event, the Red Bull Culture Clash.

The creative and effective use of this experience helped promote the event and allowed users to receive all the information relating to the event in the direct messaging space.


  • 10k user Sessions
  • 43k User Interactions
  • $0.08 Cost Per Engagement
  • 10k Clicks on the DM Card


This campaign made use of our Chat Bot technology stack. Taking advantage of Twitter’s latest direct messaging platform upgrade, this messaging experience made use of Quick Replies, Video and Images. The Click to DM Card was used to drive users from their public stream to the messaging experience, with 4 options ensuring that the user was immediately led into the most relevant conversational experience possible.