How to drive awareness & engagement around an Event? Red Bull came up with the fabulous idea of levering a chat bot to promote and support their Culture Clash event.
Case Study: Chat Bot
This campaign ran in South Africa
RedBullZA used the Blue Robot messaging experience to drive user engagement and create awareness around their event, the Red Bull Culture Clash.
The creative and effective use of this experience helped promote the event and allowed users to receive all the information relating to the event in the direct messaging space.
- 10k user Sessions
- 43k User Interactions
- $0.08 Cost Per Engagement
- 10k Clicks on the DM Card