KFC needed to provide their customers with a service which allowed them to find their nearest open restaurant. We had to provide an effective solution, fast!
Case Study: Chat Bot
This campaign ran in the United Kingdom
Distribution challenges caused KFC’s supply shortages in the UK, so they used a chatbot to help their customers find the nearest open restaurant. #ChickenCrisis
The innovative use of the Twitter Direct Messaging environment provided a simple and effective way for customers to find out which restaurants had stock and were open for business. A customer could simply share their postcode and the bot would figure out the closest open outlet. Really useful AI!
- 32k User Sessions
- 35k Interactions
- 96% User Journey Completion