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KFC needed to provide their customers with a service which allowed them to find their nearest open restaurant. We had to provide an effective solution, fast!

KFC Screenshot
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This campaign ran in the United Kingdom

Distribution challenges caused KFC’s supply shortages in the UK, so they used a chatbot to help their customers find the nearest open restaurant. #ChickenCrisis

The innovative use of the Twitter Direct Messaging environment provided a simple and effective way for customers to find out which restaurants had stock and were open for business. A customer could simply share their postcode and the bot would figure out the closest open outlet. Really useful AI!

KEY STATS

  • 32k User Sessions
  • 35k Interactions
  • 96% User Journey Completion

CHAT BOT

This campaign made use of our Chat Bot technology stack. Taking advantage of Twitter’s latest direct messaging platform upgrade, this messaging experience made use of Quick Replies, Video and Images. The Click to DM Card was used to drive users from their public stream to the messaging experience.