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The FA of England wanted their fans to be the first to know about the FIFA World Cup squad announcement.

 @England Screenshot

This campaign ran in the United Kingdom

The Football Association of England needed a way to drive user engagement and hype around the team announcement for the 2018 FIFA World Cup.

Users were simply able to Retweet to opt-in and they were then surprised the next day with the big news!

KEY STATS

  • 22 219 opt-ins

CHAT BOT

This campaign made use of our Retweet to opt-in experience.

Encourage a user to Retweet your Tweet to subscribe them for future Tweets or Direct Messages. It’s the simplest way to gain permission to communicate directly with a user on Twitter in future.

The user organically promotes your original Tweet to their followers when they opt in whilst your brand builds an audience of opted in users prepared to receive future brand messages.