BUILD BRAND LOVE
The Pinterest audience is planning for the future. Pinterest gives brands access to intent and future action.
Blue Robot delivers purpose-built experiences for brands across Pinterest.
A typical experience consists of:
Microsite. Introduce your brand, capture additional user information & obtain authorization to access the user’s Pinterest Boards & Pins.
User Inference. Blue Robot’s technology analyzes the user’s interests and passions to deliver a more personalized experience.
Personalized Boards & Pins. Create personalized brand boards and pins for each user, including personally adapted image and text. All delivered automationally.
Measure Success. Track visits to your website and real-world impact.
Brand Challenge: Once a user has authorized a brand to maintain a board & pins within their profile, you have the ability to maintain living pins within your brand board. Think beyond a single campaign & rather consider how you can take advantage of what is effectively a living, personal microsite for each user. How can you inspire action with creative ideas and insights?