“We had an idea of manually personalizing an asset for ten people. Then the Twitter team at BrandDeli suggested to automate it with the power of the Blue Robot software and we were able to scale it to over a thousand people. Meaning the impact on our brand is 100x bigger!”
Case Study: Chat Bot
This campaign ran in The Netherlands
Ziggo created excitement through the use of Blue Robot’s Text Overlay experience, driving conversation on Twitter around the launch of Game of Thrones Season 7.
A Retweet generated a personal reply with the user’s @handle embedded into a map of Westeros.
- 40k Engagements
- 4.5k # Mentions
- 219 Retweets
- 262% Earned Media