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“We had an idea of manually personalizing an asset for ten people. Then the Twitter team at BrandDeli suggested to automate it with the power of the Blue Robot software and we were able to scale it to over a thousand people. Meaning the impact on our brand is 100x bigger!”

STEFAN BOTHOFF, MEDIA MANAGER SOCIAL at ZIGGO
 GOT
 westeros

 This campaign ran in The Netherlands

Ziggo created excitement through the use of Blue Robot’s Text Overlay experience, driving conversation on Twitter around the launch of Game of Thrones Season 7.

A Retweet generated a personal reply with the user’s @handle embedded into a map of Westeros.

KEY STATS

  • 40k Engagements
  • 4.5k # Mentions
  • 219 Retweets
  • 262% Earned Media

CHAT BOT

This campaign made use of our Text Overlay experience. Our text overlay experience allows any text to be overlaid on an image, delivering a personalized response to a user.