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"Blue Robot is a valuable partner in innovation for any company that want to lead in digital. Their support and can-do attitude keeps us going back for more!"

Jeanine Ferreira
Portfolio Manager: Digital Marketing Brand & Communications

Vodacom

Case Study: Tweet to Unlock


This campaign ran in South Africa
View Twitter's Case Study Here
Users were encouraged to participate in @Vodacom’s #HappyDays campaign by Retweeting to enter. The prize winners were determined by randomly selected numbers.

Blue Robot automatically announced the winners as soon as the predetermined RT numbers were reached. Sending a confirmation Tweet which included a website card to their prize.

Key Stats

  • 634% earned media
  • 35,509 Retweets
  • 43,326 mentions of #HappyDays

Tweet to Unlock

This campaign made use of our Tweet to Unlock experience, which was configured to auto respond at intervals with prizes.